Olfactory branding
Scent marketing for inspired brands and businesses
Scent is a forcefully powerful medium – the subtlest, most delicate of fragrances can evoke the strongest of emotions, forging connections between brand and consumer on the deepest of levels. Scent is universally recognised as being capable of conjuring memories and emotions, that are often difficult to describe with words alone – and yet it remains so overlooked and underestimated in the world of business and branding.
A powerful tool, scent marketing is the sensory story to accompany your visual branding – anchoring with your clients’ senses, for a deeper connection to your brand experience. Alongside you, Madhavi will
create and develop a fragrance unique to your business, brand, project or event – leading to a scent that can be delivered through your air conditioning system, gifted as candles or emitted through scent pods and amenities.
Understanding that the most delicate of fragrances can create strong emotional connections between a brand and their consumers, this service is meant for businesses that aim to heighten value perception, expand brand recognition and consumer experience.